Blogs, Newsletters &
Marketing Campaigns
Hubspot.com defines business blogging as "a marketing tactic that uses blogging to get your business more online visibility."
In an article written by Corey Wainwright for Hubspot.com's article "What is Business Blogging" we learn that blogging is "the act of creating short-form content."
The "blog" is a section of your website where your business blog posts are archived.
Business blog posts "are posts about a particular subject matter related to your business."
"Business blogging is one way to help get your business out in front of people looking for your products or services on the internet."
"The more pages your website has, the more chances you have to rank in search engines."
The problem is, you don't just want to throw up random web pages all over your site. That would be a terrible user experience, and your site would quickly become a total mess.
Business blogging is a solution to that conundrum.
Every time you post a new blog post on your website, you have a new web page on your website, and it's all housed under your blog so your website doesn't get cluttered with pages here, there, and everywhere.
So, every time you publish a blog post and create a new web page, you create one more opportunity for your site to rank in searches and appear for the queries people are entering into search engines"
To read the full article click here
So, now you know what blogging is and why it is important for your business to do it but, do you know how to do it?
In a related article, Corey writes "If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. "
Essentially, no one knows better than you, why your business exists. Your blogs should be about what you know and what you want others to know.
This is where I come in.
You have your business to run. You probably don't have the time to sit down and write 1-4 blogs a month.
If you plan on engaging in an email marketing campaign, you will need to have newsletters, periodic emails and promotions written as well.
When you hire me to do it for you, you tell me what you want discussed and I do the writing for you. Or, if you prefer, I can help you to determine the best person on your staff to cover the writing duties for the business.
I can guide you through the best avenues for your business.